Ibáñez Pharmacy. Viladecans
The pharmacy of the future
Ibáñez Farmàcia is a renowned brand in the pharmacy sector, having established its own conceptual, visual, and sensory territory.
It serves as an innovation compass, ensuring it stays ahead of the industry’s evolving business models. With a distinct brand narrative, Ibáñez Farmàcia differentiates itself as a leader, recognised for its unique approach. Welcome to the pharmacy of the future, welcome to Ibáñez Farmàcia!
At Brandcelona Healthcare, we have been proud partners with Ibáñez Farmàcia for over twenty years. From the outset, we designed their distinctive brand identity, which has evolved over time to shape six unique pharmacy spaces. José Ibáñez’s innovative vision has consistently driven the goal of projecting the pharmacy of the future. Today, we are delighted to unveil the latest design of Ibáñez Farmàcia, an omnichannel space dedicated to personalised health advice and an extensive product offering, with a carefully curated layout that once again breaks the conventional rules of the pharmacy sector.
The new Ibáñez Farmàcia concept offers an exclusive space with three distinct user experience levels, each showcasing the characteristic style of José Ibáñez’s brand:
The first area, the convenience zone, has been meticulously designed to respect the historic space of the previous pharmacy, where original materials have been rediscovered and seamlessly integrated with a cutting-edge digital experience. The contrast between the organic elements of the space and the modern finishes of the display materials creates an immersive environment. The focal point, or ‘master-piece,’ serves as a guiding element, welcoming users into a sensory health journey that immediately connects with them on a deeper level.
The ‘Temple of Product,’ featuring a spectacular categorisation and an extensive assortment, reflects the unparalleled pharmaceutical expertise that defines the Ibáñez Farmàcia brand. The space is designed around an impressive agenda of services and a unique approach to dispensing advice. This luminous, expansive area allows users to focus on a wide range of product solutions, presented in well-structured health categories and service pathways. Each element has been carefully crafted, offering an omnichannel experience that strategically guides users through personalised service journeys, fulfilling their needs with maximum efficiency and convenience.
Finally, the sensory space offers an oasis of care and beauty. This experiential area invites users with its material finishes that evoke unique sensory journeys, where the warmth of wood contrasts with metallic tones, creating the perfect environment for premium dermocosmetic care and expert advice. The concrete walls of the space provide a backdrop that isolates users from the commercial noise, allowing for meaningful interactions and focusing on personal needs. Brand presence is subtly incorporated throughout the space, adjusting in intensity based on the customer’s journey, ensuring a consistent and exceptional pharmaceutical experience.
The new Ibáñez Farmàcia represents an exclusive and versatile omnichannel retail experience. Its multiple digital touchpoints offer a fluid, dynamic way to engage with the brand. With a hallmark focus on exceptional pharmaceutical care, an impressive product range, and a strategic categorisation, this new space provides users with a welcoming environment that reflects a modern approach to wellness. Flexible and unique, users can access a variety of selected pharmaceutical services, supported by a dedicated team committed to their well-being.
