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12 Months, 12 Cares | Ibáñez Pharmacy

Health and well-being

Client

  • 12 Months, 12 Cares | Ibáñez Pharmacy

Industry

  • Campaign
  • Healthcare

Áreas

  • Applications
  • Brand
  • Retail
  • Strategic Identity
brandcelona_12cuidados

12 Months, 12 Cares

We want to take assistance and pharmaceutical advice to its maximum expression…Through this campaign, Ibáñez Farmacia started a movement that would last 1 year, in which, we present a monthly theme with various products and services specialised in the daily life of its users.

The campaign is built on the basis of an omnichannel strategy, all formats and channels in which Ibáñez Farmacia is present, were intervened with the content of 12 months, 12 cares. This allows us to generate a much wider community, with constant communication.

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Brand development

A brand with a dynamic and fluid development is proposed. This allows us to compose dynamic messages that follow a graphic structure.

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brandcelona_12cuidados
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brandcelona_12cuidados
brandcelona_12cuidados