CCC was born from the need to generate an annual commercial campaign with its own identity that aims to offer solutions and make Farmacia Imperial a reference health centre in Valladolid.
CCC | Imperial pharmacy
Knowledge, Community, Advice.
Advice, Knowledge and Community as exponential growth.
The pharmaceutical sector works with a very systematic praxis to communicate the services. They usually offer commercial campaigns, many of which lack a common thread, do not have their own identity (and can be extrapolated to other businesses in the sector, i.e. to the same competition) and are focused on a product and price culture that does not meet the standards or needs of a current user.
Users want to feel identified and form part of a brand or business. Should campaigns therefore be identity-based and form part of a collective?
We are committed to a business model where the values and principles that a brand possesses are well communicated, relieving all bets to focus all communication campaigns on the wonders that a product or service can offer.
With the product being an anecdotal value, the monthly campaign focuses on three strategic concepts: Advice, Knowledge and Community. Using these pillars as a common thread and conveyed by an omnichannel language, the campaign offers users a campaign that aims to interact and offer solutions to a community of users who are loyal to their trusted pharmacist.