The firm’s approach to developing Zephyr® Eco’s brand identity and digital design in balance tradition with modernity, sophistication with simplicity and luxury with eco-consciousness.
Zephyr Eco
Pioneering Sustainable Luxury Boating
In an era where sustainability is not just a trend but a necessity,
the launch of Zephyr® Eco at the upcoming Louis Vuitton 37th America’s Cup in Barcelona, marks a significant milestone in the luxury yachting boating. As the first electric luxury boat designed in the Catalan coast, Costa Brava, Zephyr Eco stands at the intersection of sophisticated elegance and environmental stewardship, setting new standards for the future of recreational maritime industry.
Innovative craftsmanship.
Zephyr® Eco is a testament to Catalan craftsmanship and innovation. This groundbreaking boat seamlessly blends a luxurious lifestyle with a commitment to sustainability, embodying a bold vision for the future of maritime lifestyle. The boat’s introduction at the incoming Louis Vuitton 37th America’s Cup, the most prestigious global event, underscores its significance and the forward-thinking approach behind its design.
The branding and omnichannel communication of Zephyr® Eco has been meticulously crafted by Brandcelona®. The firm’s approach to developing Zephyr® Eco’s brand identity and digital design in balance tradition with modernity, sophistication with simplicity and luxury with eco-consciousness.
Desarrollo de marca
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Every element of Zephyr® Eco’s branding exudes refined mediterranean lifestyle. From the yacht’s sleek, aerodynamic design to its state-of-the-art electric propulsion system, the brand narrative conveys an image of sophistication and technological advancement. The chromatic palette and trim chosen captures the essence of this elegance and sustainability, ensuring that Zephyr® Eco stands out in the crowded boat market.
Innovation is at the heart of Zephyr® Eco. Our branding strategy highlights the boat´s role as a trailblazer in the sustainable maritime industry. The communication of the use of cutting-edge technology not only reduces the boat’s environmental footprint but also positions Zephyr® Eco as a leader in eco-friendly luxury lifestyle. This innovative spirit is woven into every aspect of the brand, from the sleek logo to the sophisticated branding supports and digital communication.
Zephyr® Eco is a proud reflection of Costa Brava’s rich maritime heritage. Brandcelona® has infused the brand with elements that celebrate this heritage, paying homage to the Catalan long-standing tradition of excellence in shipbuilding and design. The branding captures the spirit of the mediterranean coastal beauty and its commitment to preserving the natural environment, creating a brand narrative that resonates deeply with both local and global audiences.
