The brand adjustment for Lopez Landa, meets the objective of offering versatility and dynamism to the communication system, in this way with a wide chromatic use in its range of cold colours, we designed a coherent system with hierarchical structures that would allow to have a strategic on and off environments.
Lopez Landa
People First
Based in London, Lopez Landa was looking for a brand structure that would accompany it on its business journey in a highly competitive context such as the British one.
Following our Cyclical Branding® methodological process, we structured a brand philosophy that would allow us to establish a graphic, verbal and attitudinal communication structure. In the process of building these parameters we made several adjustments to the spaces between the composition of the brand, we adjusted the typography so that the baseline reading was of a digital nature and likewise assigned it as a font for supporting texts in digital environments.
Brand development
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