A brand crafted for the future, unleashing the power of healthcare.
Timedi
Tech solutions for health.
Timedi is not just another healthcare brand
it is a strategic partnership with some of the most trustworthy names in the healthcare industry, offering comprehensive and versatile solutions designed to efficiently and globally manage all the processes of the Monitored Dosage System (MDS), tailored to the specific needs of each pharmacy, nursing home or final user. Together, all their global brands offer a diverse range of stories and solutions that capture the attention of a broad audience.
Brandcelona® Healthcare designed the new TImedi branding to support the company’s new strategic focus on building the future of healthcare by giving people independence to build stronger relations. Our ongoing partnership began with designing Tibau’s company and other associated brands and continues with bringing TImedi brand ecosystem to life.
Brand development
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By incorporating the distinctive circle of the Tibau logo, the new brand boasts a modern yet timeless design, paying homage to years of healthcare excellence within the Tibau family. The lowercase letterforms exude warmth and approachability while maintaining a sense of unity. Designed to be legible across various mediums, our design serves as a signature of our commitment to brand storytelling.
We envisioned a seamlessly adaptable brand that transitions effortlessly between 2D and 3D environments, offering a dynamic digital experience. Brandcelona® meticulously developed the symbol’s design, including its digital motion behaviour and characteristic typography. The typeface, with its pure geometric forms and curves mirroring the Timedi logo, ensures a cohesive brand identity that is approachable, warm and adaptable to diverse content.
The Brand System design features a warm style that embodies the company’s positive and confident ethos. This sans-serif font forms the foundation of a versatile set of application techniques, enabling diverse expressions across multiple platforms.
Our digital design approach of the brand allows for seamless integration of messaging into various environments. Through images, we evoke emotions, experiences, and solutions encountered while utilising their technologies. Colours, dimensions, flexibility, character, and movement are leveraged to enhance visibility, trust and memorability across all contexts.
Whether it is the technical solutions for medication management or healthcare solutions, Timedi offers a distinct brand identity that lends itself to expressive graphic architecture and attractive storytelling. Timedi Co-Founder Marc Tarruell, recently unveiled the new brand as a strategic identity uniting all their most iconic brands under one roof. They reached out to us, to tease a more personalised brand experience that enables them to reveal innovative digital services to highlight internationally with new high value partnerships. We are honoured at Brandcelona® to continue our partnership with Timedi in the rollout and creation of this innovative Brand System.
