The delicate colour palette, with little saturation and in line with the rest of the brand, helps to give a certain dynamism and brings colour to the identity and communication of Atarazana Farmacias, through both print and digital media created for this campaign. Using messages that are related to each service offered by the pharmacy, in order to encourage and build user loyalty to the brand.
#AtarazanaPharmacies | Atarazana Pharmacies
Energy and light
Connecting pharmacy disciplines, services and knowledge.
Following the brand values, and taking into account all the graphic elements, we present the new annual campaign of Atarazana Farmacias. A campaign full of energy and light where each month presents a service that is related to an image and a colour.
Brand development
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