The design introduces a digitally refined brand, a new icon system, an updated flexible colour palette, type behaviour, art direction and digital design.
Alchiology
Nature Always Wins
Plameca is a leading company of natural services and products that are safe, innovative and effective.
They are passionate about phytotherapy and continuously improving to be more sustainable and better for our society for our planet.
Brandcelona Healthcare is proud to have designed a complete new naming, branding and packaging for Alchiology to evolve and adapt the brand to new markets and business challenges in the retail pharmacy.
We launched an updated visual language and design system as it grew into new retail pharmacy environment. Plameca company is expanding into new channels and it confronted the need to adapt to diverse audiences, navigate various communication channels, and keep a catchy visual style with the ever-shifting digital and physical landscapes. The brand we created was designed with these demands of their expanding business landscape.
Brand development
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We crafted an innovative and disruptive look and feel for the food supplements to guide the organisation, allowing adaptable styles for new audiences while aligned with the company’s purpose. This challenge fosters creativity and diverges from rigid corporate norms, blending values and traits to fuel the creative process and voice the design’s spirit. It elevates user experiences and forges real-life connections, keeping things simple and functional while embracing the vibrancy and potential of a digital era.
At Plamecas’s core is the promise of transforming phytotherapy into an holistic brand experience. The new Alchiology brand design builds on three simple principles to help shape the brand language and ensure that we can develop relevant and unique creative output. All design activities should engender: Simplicity, Responsiveness and Surprise.
The complete visual language was developed based on the new brand core. It prioritises performance, relevance and differentiation over strict consistency. Brand recognition is achieved through behaviour, personality and attitude rather than mere systemisation. The art direction and visual tone complement the icons, typography and colour to articulate a totally new design language for the new brand Alchiology.
The colour palette evolved to a diversified liquid tones that encompass the category product’s attributes. This enriched colour scheme is supplemented by accent colours, infusing a digital environment with versatility and vitality, enriching visual communication.
Type and headline styles offer a clear creative naming within the design system. Although the font possesses distinctiveness and roles were reassigned to packaging facing. This transformation enables greater impact to the brand’s evolving needs in the pharmacy retail environment.
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