Through a rigurous conceptualization process of the brand Boulevard and its corporate strategy, Boulevard’s values are translated into the space through the SoftPharmacy™ service (BoulevardSkinSpa™, BoulevardClass™ and BoulevardLab™) generating an efficient and optimal route for the customers, which pivots around the SkinSpa table of experiences, the pharmacy’s wow effect.
Boulevard Pharmacy
The intangible value of a brand.
Located in Arroyomolinos, Madrid, Boulevard stands out as a pharmacy based on experiences, leaving behind the concept of a store-that-sells-medicine.
Until now, this premise was the main characteristic of XX century’s pharmacies, but Boulevard belongs to a new model centered in the services and users’ necessities from the XXI century.
Boulevard Pharmacy is a space dedicated to the individual’s experience, based in innovation and development of user prioritized aspects: health, beauty and wellness.
Brand development
This new pharmacy style invites its users to feel happy, healthy and beautiful, in accordance with Boulevard’s philosophy: engaging into the best care through a humane and professional treatment and offering a high quality customer service.
In order to enrich the user experience, Boulevard decided to translate its presence into the world 2.0 and due to time being a very much valued good, Marc Guitart Strategic Brand Management developed the concept of Instant Pharmacy™, a service, which permits the users to place their orders through an app, choosing the pick-up time at the pharmacy, thus eliminating the annoying queues and improving the shopping process.
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