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Domingo García Martín

Pure Iberian character

Client

  • Domingo García Martín

Industry

  • Fish, meat and poultry
  • Food & Beverages

Áreas

  • Applications
  • Brand
  • Packaging
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Una marca tradicional española de jamones que quiere transmitir la esencia mediterránea,

is the definition for Domingo Garcia Martin, from Salamancan pasture and with a typical Spanish product, this brand seeks to bring the culture of good ham hand in hand with a graphic identity that breathes freshness and innovation.

The main challenge is to bet on a new visual philosophy linked to a brand of ham. Transcending the colours, flavours, aromas and sense of Iberian character is the main challenge for this new visual identity of a product that competes in a highly traditional market from which the quality and experience of a product with historical transcendence cannot be distorted.

Domingo García Martín offers the virtue of a good ham. Domingo García Martín’s brand demanded bringing together key concepts for the conception and development of the business.

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Brand development

The value of the Mediterranean diet, based on nutritional balance and the fusion of traditions around the table, strengthens the creation of a memorable and strong brand, creating a complete experience.

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