Through a very consolidated typography (Helvetica) and with a very good resolution we worked on this proposal that we came to conceptualize with a totally pregnant symbol and easy to recognize.
Águila Cárnicas
Sabor nuestro
Designing a new brand strategy that captures the butcher spirit, essence and flavour
in order to introduce their exceptional product to the market.
This new identity had to strengthen ‘Águila’ in its home market by differentiating it from other regional and retail brands.
The new branding is a perfect match for a target group eager for tasty, ethical and sustainably farmed free range meat. It connected perfectly with their community who only settle for the genuine: “Sabor nuestro”. At Brandlond we had to come up with a proposal that offered character, versatility and rhythm, without relinquishing flavour.
Brand development
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The brand was activated in different communicational channels through the new brand experience, connecting with new consumers to discover their innovative way to connect and enjoy through a product that iconises the best taste.
This new brand experience was transferred to the digital universe, through a multichannel campaign to ensure brand impact and to introduce the new ‘Águila’ values to the market, designing a brand that communicates how traditional butchery can be both sustainable and ethical.
The new brand positioning and digital brand communication emphasise how they are providing the most ethically sourced produce available.
