This commemorative graphic badge communicates the determined attitudinal commitment of the ‘Spanish Chamber of Commerce in the United Kingdom’ within its institutional implementation and fully linked to the communication protocol of the Royal House of Spain, offering new opportunities for communication and institutional relations.
A brand to represent an attitude
40 Patrons is a distinctive and commemorative graphic badge to give identity to the select group of Patrons of the Spanish Chamber of Commerce in the United Kingdom.
The construction process for this new graphic identity had two main focuses: 1. Presenting a visually impressive development, which will be aligned with the institutional graphic code and its context of social repercussion and 2. Developing ‘liquid’ communication processes between physical and digital environments, providing sensory stimuli, movement and attitudinal character to the commemorative badge itself for its institutional use.
The graphic development of the badge is a continuous and extremely simple and clear layout, granting exquisite legibility in its institutional implementation in graphic and digital media and its graphic and chromatic code is taken care of, so that showing its character, it does not compete in its implementation with other institutional brands. The design of the commemorative badge by our creative team, had to understand at all times its development context and also be interpreted in its communication, as an attitudinal badge of a centenary institution with the aim of promoting commercial and institutional relations between Spain and the United Kingdom. Thanks to the ‘Spanish Chamber of Commerce in the United Kingdom’ for their trust in brandlond® to project their image and strengthen their institutional relationships.