The brand´s traceability allows us to spread out three different business units that work together under the same strategy: sensia sight, for the visual care monitoring through a series of test with the latest technical equipment; sensia sound to offer hearing solutions that improve the user´s quality of life; and sensia style to offer a selection of brands to highlight the individuality because, as Coco Chanel said, fashion is made to become unfashionable.
Sensia
A sensorial multispace.
Sensia was born with the idea of offering a differential and memorable experience
to the user in terms of his visual and auditory care but also taking care of his style because nowadays lifestyle is where users spend more money and resources.
Sensia brand was created through the latin term “sensatio”with the purpose of enhancing the concept of sensation (the ability to feel or perceive something through the senses) so to focus on the sensorial experience of the user. We prioritized the ethereal aspects of the brand experience to get rid off the prominence that products used to have in the XXth century.
Brand development
The general concept of the interior design is the use of fine and living-materials which will be enriched over time. Pure volumes, attractive textures and tailor-made furniture define an avant-garde feisty space. The choosen venue for this XXIst century hearing and optician store is a unique space with singular elements and highlighted materials such as white marble from Macael, African iroko wood and powder coated steel.
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Sensia’s know-how needed a space dramatization to boost the close attention encouraging humanistic aspects prior industrial ones. For that purpose we create two scenarious fostering this warm attention: a small living room where you can have a coffee while chating about your necessities and a big table that becomes the meeting point where to share and enjoy the sensorial experience.
Products are exposed around the perimeter creating a peculiar texture and giving each one of them a particular space turning them into exclusive key products.
Moreover Sensia has its own wine brand because taste and smell also need a lot of attention. Two tipes of grapes harvest at one thousand meters high in the Alpujarra from Almeria will please the most demanding palates and enrich the shopping experience. Wine has always been an excellent product with a great historical and cultural wealth. Sensia with its wine “sentido.esencia.” wants to boost the local gastronomy and empower the proximity character.
Sensia merge well-being, style and pleasure in a same space. An example today of a business from tomorrow.
