The entire graphic identity has been designed with a dynamic graphic language inspired by the concept of connections and constant progress towards new content.
Pharmanagement
It’s about you
At Brandcelona Healthcare we create attractive and suggestive brand narratives for organisations
that carry out their activity in various sectors and we have recently done so for Pharmanagement Business School.
The trajectory of Pharmanagement Business School begins with a successful business model management content for pharmacies, offering innovative knowledge experiences, accompanied by solid business cases full of innovative content and experiences from leading brands in the sector.
Through our innovative branding designs, we collaborated closely with the PHM Founder and Academic Director, Pepe Alba and his entire team, to design attractive solutions to the challenges they face as an academic organisation, offering significant knowledge experiences to the pharmaceutical community and the health sector in general. This allows them to offer their recognised content to new communities and satisfying the demands of its users, in this more digital, flexible and global context.
With a solid customer base and backed by a significant investment from its founder and academic director Pepe Alba, PHM sought to expand both digitally and through its academic knowledge centres throughout Spain. At Brandcelona we were offered the opportunity to design the brand strategy, encompassing a strategic brand narrative and a sequential brand architecture. The objective was to consolidate PHM as a leading player in the panorama of business schools in Spain, specialised in the constant innovation of the pharmaceutical sector, with emphasis on its expansion, both digital and physical throughout the national territory.
Brand development
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Rooted in a deep understanding of pharmacies, innovative content and digitalisation, PHM’s emotional brand message was key. The differentiation came through the concept of a personal message to any member of its active community: “It’s about you”, not only offering insightful knowledge experiences, but also providing the opportunity to be part of an enriched business community in the pharmacy sector, through constant information, relevant content and innovative services. This approach aims to provide insightful content with meaningful case studies and business stories that allow their community to differentiate themselves in the pharmaceutical sector with the latest business trends. A cohesive brand ecosystem has been designed, supporting an ambitious programme of additional products and services for the PHM’s large community.
To communicate this vision of the future, the brand needed a clear and simple representation. The graphic symbol, through a graphic sequence of triangles, builds the PHM message, encapsulating the essence of Pharmanagement: the passion for advanced knowledge that resonates with members of the pharmaceutical sector. The entire graphic identity has been designed with a dynamic graphic language inspired by the concept of connections and constant progress towards new content.
Finally, the graphic palette with a marked digital character evokes growth and the visual explosion of energy, which identifies its vibrant community made up of its dedicated team, its renowned teachers and its enthusiastic students. The graphic style extends to all digital experiences, social networks, the treatment of images, infographics and the hierarchy of its brands. The result is branding prepared to lead the constantly evolving landscape of business schools.
In branding, designing the corporate projection of an organisation with an attractive strategy, a captivating narrative and a valuable purpose, allows solid relationships with its community.
Pharmanagement is a great project, with great people and a great purpose. People, Project and Purpose. Three excellent reasons to design.
