Brandcelona ’s strategy team conducted a through brand diagnose and consumer analysis to envision a relevant and distinctive brand strategy, storytelling, and value proposition.
Pharmacy El Bierzo
A genuine brand experience, based on a remarkable story.
The name change, designed for Farmacia El Bierzo, is the most definitive signal so far of the company’s intention to stake its future
on a new purpose – the branding, an experience based in a remarkable history, relations and honesty. In branding’s vision, people will congregate and communicate by entering in liquid experiences and environments, whether they’re talking with team, providers or clients in far-flung corners of the world.
Brand development
Our teams had to work in perfect coordination to deliver a creative and successful new brand identity, as this holistic project included Brand strategy, Visual Identity, Retail, Packaging Design and Digital outputs, following our successful business design methodology Cyclical Branding®.
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