Breinco Digital
An immersive brand experience
Concept, naming, creative direction and graphic development of Breinco 3P’s ‘People, Planet, and Product’ – an immersive sequential brand experience for Breinco. These ephemeral constructions explore the process and the work to reveal Breinco’s latest product collections and vision through an engaging digital experience. Each space designed transforms, creating a dialogue that transcends the product.
This impactful, mesmerising and immersive brand experience is designed around three core corporate pillars that define Breinco’s essence: digitalisation, sustainability and innovation.
We utilised various digital technological tools to enhance the digital brand experience, including touch screens for interactive and valuable content, and a big vertical LED screen that rhythmically communicates emotional corporate messages.
To represent the value of sustainability and Breinco’s serious commitment to the environment, we designed several vertical gardens that frame the brand’s communication.
Additionally, Breinco introduces the new products on backlit displays, highlighting their commitment to innovation. Breinco is a digital brand, which allows it to position itself in the global market, as a reference in the construction and landscaping sector.