Overview

Bonillo

Levante's essence

We anchored ourselves to the cardinal point as the essence of the brand to absorb any synergy linked to the Mediterranean character as an added value. To emphasize the flavor of proximity, the sustainable kitchen and the philosophy SLOW FOOD.

Challenge

Slow Food is a manifesto that promotes the consumption of local food for two main reasons: to reduce the enormous ecological footprint of transporting raw materials thousands of kilometres away and to encourage local gastronomy and thus avoid the extinction of certain plant species that are no longer used because of the invasion of foreign products (or even rescuing typical dishes from regions that die before the weight of fast food). The universe of the Bonillo brand is extrapolated to different sections and skills from the product itself to the foundation. Its declinability allows different brands to be generated for the entire corporate spectrum of the group.

Outcome
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