Yellow We Are
We are a design and consultancy firm specialized in brand tracking and strategies; we diagnose your brand and find new opportunities for development
Yellow We Are
We are a design and consultancy firm specialized in brand tracking and strategies; we diagnose your brand and find new opportunities for development
Innovation. Business. Design.
Branding is a discipline that encompasses all strategic decisions related to the creation of a brand universe and develops the set of intangible, technological, humanistic and material elements necessary to generate a unique and memorable strategic identity. It is therefore essential to internalize the importance of the 360º vision of branding in any business development.
Grow
Cyclical evolution
How
We offer a register method that lets develop brand with a global and strategic vision
This cyclical mentality requires being able to renew the way of thinking and doing and as a methodology allows us to expand the limits and promote the growth, development and evolution of any brand.
And that is why it is key to manage 360º global strategies that take into account each of the variables that influence the positioning of the brand. Developing a unique know-how allows a brand to trace an evolutionary path with a view to a future that is already here.
Why
Because today the value of brands lies in their intangibles, now are the priority.
Brands in the 21st Century must be smart, transparent and honest with their users, environmentally and socially aware, and advocating value creation and growth to generate self-knowledge.
The term smart in this case goes beyond its technological nature, it goes beyond including optimization and connectivity tools in the business ecosystem; in fact, this stage has already been overcome by placing technology at the service of human relations. And this is the point, human relations, where the concept of smart brands takes on all its meaning.
When
Now
The world is constantly changing and evolving, and you have to know how to adapt. The idea that the big one eats the small one no longer predominates, now the fast one eats the slow one and it is that in a matter of financial muscle the difference between them lies in the time and in the capacity of adaptation.
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I+D
Brands, people & innovation.
We create relationships between people and brands, we seek that the relationship between expectation and promise is fulfilled by working with innovation and constant evolution.
Discover our tools
Our
Tools
We offer innovative and disruptive tools that help create different and memorable brand strategies.
Retail Tour
A retail tour is a guided and commented tour through selected brands that focus on their point of sale as a strategic part of their business model, positioning themselves as leaders of it.
The participant of our retail tours is a curious and proactive person, who is interested in discovering new trends of the market and living the experiences that users live every day. We organize Retail Tours during the whole year. If you are interested in joining one, you can choose any of our destinations or you can also make a request (on-demand).
We propose 24 incredible cities in the 5 continents to offer the best international vision to our participants.
Our
Tools
We offer innovative and disruptive tools that help create different and memorable brand strategies.
Workshop
A workshop is a learn-by-doing session, where you get to learn new work strategies for businesses and you get to know innovative tools for improvement that can be applied to your business.
We develop the workshops for curious and proactive people, who are interested in discovering new business strategies, by which they can inspire their business vision.
With us you can learn how to inspire, reevaluate and manage your business model, through professional branding, which will enable you to draw progressive evolution strategies.
Our
Tools
We offer innovative and disruptive tools that help create different and memorable brand strategies.
Consultancy
We believe faithfully in revolutionary ideas, we seek to establish logical growth processes that help each brand and its team to grow.
Our consultancies are focused on people with vision and in which we intend to establish new methodologies that allow us to grow in a cyclical way, understanding the context that surrounds them, understanding the international and local panorama of the market in which they are and those that respond to a new typology. Transformations positive for your team, users and brand.
We have several consulting models, each one supported by the Cyclical Branding® as a guiding method to establish strategic solutions.
Share
Master class
We share our knowledge worldwide, we think that the way to improve is talk about our point of view to make the business grow.
We hold different classes and seminars around the world sharing and debating our point of view with the community interested in strategic business development. This need to explain what we do and how we do it brings us to know different contexts around the world from which we learn every day, and helps us to have a broader and clearer vision.
